Jokerit’s Shocking Mega-Deal
Jokerit and Veikkaus Team Up Until 2031
Jokerit, Helsinki’s renowned ice hockey club, has sealed a colossal partnership with Veikkaus, a Finnish national betting and gaming company. The agreement, effective this summer, promises to lay the foundation for a decade of strategic growth and fan engagement.
Mutual Goals and Growth Initiatives
Mikko Saarni, Chairman of Jokerit, emphasized the cultural and brand synergy between the two entities. The collaboration aims to reconnect and revitalize interactions with fans and broaden the club’s reach in the sports industry. By leveraging each other’s strengths, they foresee delivering groundbreaking experiences that captivate their audiences.
Handling Setbacks, Eyeing Success
Despite a disappointing exit in the spring league qualifiers against Pelicans with a 1-4 series deficit, Jokerit remains undeterred, eyeing the Mestis league for a comeback. Having clinched the Mestis championship last season, the team is poised to channel its tenacity and prowess to replicate past glories.
