Arena Rebirth in 2025
Iconic Venue Gets a New Lease on Life
The iconic arena, once known as Hartwall, will henceforth be celebrated as Veikkaus Arena after securing a ten-year naming contract. This marks a new era for the venue, poised to host a myriad of events, reflecting its evolving identity.
Countdown to Reopening
Scheduled to reopen its doors in September 2025, Veikkaus Arena aims to become a cultural and entertainment cornerstone. Managed by Live Nation, the arena plans on revealing an enticing lineup of events soon, promising an eclectic range of offerings.
Legacy and Transition
Closed since early 2022, the former Hartwall Arena faced geopolitical challenges tied to previous sponsors following the Russian incursion into Ukraine. Before its closure, it notably hosted events for the Jokerit hockey team.
Transformative Ownership and Partnerships
Early 2025 saw the acquisition of this iconic space by Trevian Kasvu LP Ky, severing its Russian ties. This shift has seen active involvement from investor Heikki Viitikko in steering the arena’s future vision.
Revitalized Collaborations and Entertainment
Expectations grow as Veikkaus and Jokerit negotiate a partnership until 2031, with Jokerit’s return to the arena potentially imminent. Meanwhile, Live Nation fuels excitement with plans for a concert-rich fall schedule.
A Vision of Diverse Experiences
Rumors are rife with Live Nation’s intention to introduce a mix of Finnish talent and international stars. As Sivi Purmonen of Live Nation hinted at upcoming announcements, the anticipation is palpable.
Reimagining the Arena for Its New Era
The transformation focused on equipping the arena with modern amenities, sophisticated technology, and enhanced facilities to host various events beyond its historical ice hockey legacy. The intent is clear – to morph the venue into a premier event space.
In Conclusion
Veikkaus Arena stands on the cusp of a renaissance, with community engagement at its heart. As it opens a new chapter, the arena looks to become a versatile scaffold for concerts, sports, and varied entertainment.
