Cadillac Prepares for F1 Entry

Daniel Evans
Author: Daniel Evans
Updated: 2025-05-01

Cadillac has officially secured its entry into the Formula 1 grid for the 2026 season. Team principal Graeme Lowdon has been active in recent races, despite the headlines often being dominated by other teams. This presence helps Cadillac navigate challenges and build essential connections within the F1 community.

Team Development Efforts

With a clear focus on recruitment, Cadillac is expanding its workforce significantly, averaging more than one new hire each day. Weekly meetings allow the growing staff to stay informed and integrate newcomers into the team culture. The addition of former Haas sporting director Pete Crolla as team manager underscores the importance of experienced leadership in shaping the team’s competitive future.

Infrastructure Investments

Cadillac is investing heavily in infrastructure, constructing a state-of-the-art headquarters in Fishers, Indiana, as well as enhancing its European facilities at Silverstone. This commitment emphasizes the brand’s dedication to creating a strong operational base for its F1 team, with plans for advanced manufacturing capabilities in composites and aerodynamics.

Challenges and Strategies

Lowdon acknowledges the unique challenges of establishing a multi-territory team structure between the U.S. and Europe. By drawing from aerospace industry practices, Cadillac aims to streamline operations amid complexities inherent in F1. Additionally, the team is working to navigate regulations and share information only available to established competitors.

Driver Negotiations and Market Dynamics

As Cadillac builds its team, driver negotiations are in full swing. Veteran Sergio Perez is under consideration, among others, including Valtteri Bottas and Colton Herta. Securing experienced drivers is essential for Cadillac’s competitive positioning in F1, particularly as the team attempts to establish itself in a constantly evolving driver market.

Upcoming Milestones and Deadlines

The team is adhering to a rigorous timeline leading up to its debut. Key deadlines include various technical freezes, initial car testing phases, and strategizing for the critical pre-season period. With every month presenting fresh milestones, the team’s preparations are multifaceted and time-sensitive as they strive to hit the ground running in 2026.

The Broader Context

This ambitious project comes at a time when the F1 landscape is also seeing shifts in driver lineups and team strategies, setting the stage for exciting developments ahead. As Cadillac continues to shape its future within the sport, the performances of veteran drivers like Perez will significantly influence its inaugural season.

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